Charting Our Path: Shoreline’s 2025–2028 Strategic Plan

At Shoreline Medical Society, we are proud to share our 2025–2028 Strategic Plan — a roadmap to protect the care our patients and community rely on today, while preparing responsibly for tomorrow.

This plan focuses on four priorities that will guide our work over the next three years:

  • Financial sustainability to safeguard and grow services
  • Expanding care, including preparation for a third clinic and new programs
  • Innovation and leadership in integrated, team-based primary care
  • Caring for our providers and staff with a supportive, people-first workplace culture

Building on Our Journey

When Shoreline was founded in 2016, it was in response to a local health care crisis. Since then, we have grown from five physicians to a team of 25 primary care providersacross two full-service clinics and the region’s only youth clinic. Together, we have attached more than 15,900 patientsand prevented 12 patient panels from being orphaned in the past four years.

Our work goes far beyond clinic walls. Shoreline physicians also provide maternity, hospital, long-term, urgent, and palliative care. This is critical to ensuring families have access to maternity care close to home, hospital wards are staffed, long-term care residents receive continuity, and patients nearing end of life are supported with dignity.

Looking Ahead

Our commitment is clear: protect the care that exists today, while building capacity for tomorrow. That means strengthening our financial foundation, expanding youth services, and preparing for a third clinic when the time and resources are right.

We are deeply grateful to the community that built Shoreline and continues to stand with us. Together, we will ensure the Saanich Peninsula has access to excellent, people-centred primary care for years to come.

Shoreline by the Numbers

  • 25 primary care providers
  • 2 full-service clinics and the region’s only youth clinic
  • 15,900+ patients attached, and 12 patient panels prevented from being orphaned in the past four years
  • Physicians also provide maternity, hospital, long-term, and palliative care


Join Us

We invite you to learn more about our vision and priorities at shorelinemedical.ca.

As a registered non-profit charity, we rely on the generosity of our community to sustain and grow this work. If you would like to help build a stronger future for health care on the Saanich Peninsula, please visit shorelinemedical.ca/donate.


Photo Credit: Sarah Riddell

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